

01 PROFESSIONAL
MY KNOWLEDGE LEVEL IN SOFTWARE
ADOBE INDESIGN
PHOTOSHOP
ILLUSTRATOR
ADOBE ACROBAT
DIGITAL ASSET MANAGEMENT
90%
95%
86%
85%
80%
ADOBE EXPRESS
70%
POWERPOINT
65%
MICROSOFT WORD
65%

Hi,
I'M CHERI SETZER.
PHOTO RETOUCHER,
PRODUCTION ARTIST,
ART DIRECTOR,
GRAPHIC DESIGNER, ACTRESS, BLACKJACK DEALER, POKER PLAYER,
FUNKO POP FANATIC,
MOTHER & ALL AROUND FUN PERSON.



02 PORTFOLIO
MY LATEST WORK. CLICK THE SAMPLES TO SEE MORE
03 Experience
2021- Present
POTAWATOMI CASINO HOTEL
Production Designer
Work with designers to create deliverables such as print advertising, traditional & digital billboards, websites, social media, displays & signage, and promotional pieces. Make sure all files are built to printer standards. Responsible for quoting and sending jobs to print houses and the follow-up of the finished product.
2018-2021
CREATIVE CIRCLE &
C2 GRAPHICS
Graphic Designer/Production Artist
I was creative talent for both of these placement
agencies. Responsible for freelance design assignments either onsite or remote. Photo retouching, catalogs & brochures, powerpoint presentations and print production for clients such as AON, Core Creative, z2 Marketing, OFFPRICE, CRW Marketing and Jennifer Creative.
2011-2012
C2 GRAPHICS
Graphic Designer/Production Artist
Creative talent for Core Creative, The Roberts Group, Reader's Digest and Equity Creative. Responsible for completing various freelance design assignments including brochures, advertisements, and newsletters.
2012-2018
EQUITY CREATIVE
Creative
Design print and digital collateral for various clients. Photo retouching, graphics creation and print production for clients such as Case IH, CASE Construction, New Holland, Summerfest, Insinkerator, Yamaha and Alto-Shaam.
2008-2011
LESSITER PUBLICATIONS
2006-2008
READER'S DIGEST
(formally Reiman Publications)
Art Director
Design and layout of bimonthly magazines; Country, Country Extra, Farm & Ranch Living and Country Woman. Manage workflow between departments, communicating regularly with editors, associate editors and photo studio. Worked with photographers directing photo shoots for food layouts and cover shots.
2004-2005
POTAWATOMI CASINO
Table Games Dealer
Responsible for the accuracy and professional, proficient manner in dealing a specific table game. Also responsible for the protection and control of the game being dealt, having to maintain a professional, friendly and courteous atmosphere providing the customer with a pleasant gaming experience.
1990-1999
RIES GRAPHICS
Prepress Mac Operator
Responsible for prepress production, photo retouch, image manipulation, troubleshooting files and film output for diverse clients. Working with applications such as QuarkXpress, Illustrator, Photoshop, Freehand, Pagemaker and Adobe Acrobat. Trained employees
in Rampage and Luminous Presswise.
Senior Graphic Designer
Lead Designer for the AG Division which includes design and layout of Farm Equipment, Rural Lifestyle Dealer, Farm Catalog and Conservation Tillage Guide Magazines. Work closely with the marketing department to produce direct marketing campaigns, book catalogs, ads and brochures. As needed, I also help with the creation of static and animated web banners using animated gifs.
2005-2006
LESSITER PUBLICATIONS
Graphic Designer
Design and layout of three newsletters and two international magazines; American Farriers Journal and Farm Equipment Magazine. Worked with the marketing department to produce direct marketing campaigns, book catalogs and brochures. Responsible for quoting and sending jobs to print houses and the follow-up of the finished product.
1999-2004
M MAGAZINE
(formally Milwaukee LifeStyle)
Graphic Designer
Design and layout of three local magazines; LifeStyle West, Northshore LifeStyle and City LifeStyle. Duties included editorial layout, creating customer advertisements and color scanning for the publication. Assisted photographers in designing photo shoots and soft proofing the magazine in the prepress stage of the printing process.